picjames James G. Shanahan

NativeX, University of California, Berkeley

James G. Shanahan has spent the past 25 years developing and researching cutting-edge information management systems. He is SVP of Data Science and Chief Scientist at NativeX, a mobile ad network. In 2007, he founded a boutique consultancy (Church and Duncan Group Inc.) whose major goal is to help companies leverage their vast data repositories using statistics, machine learning, optimization theory and data mining for big data applications in areas such as web search, local and mobile search, and digital advertising and marketing.

Dr. Shanahan has been affiliated with the University of California since 2009 where he teaches graduate courses on big data analytics, machine learning, and stochastic optimization. He also advises several high-tech startups and is executive VP of science and technology at Irish Innovation Center (IIC). He has published six books, more than 50 research publications, and over 20 patents in the areas of machine learning and information processing. Dr. Shanahan received his PhD in engineering mathematics from the University of Bristol, U. K., and holds a Bachelor of Science degree from the University of Limerick, Ireland. He is a EU Marie Curie fellow. In 2011 he was selected as a member of the Silicon Valley 50 (Top 50 Irish Americans in Technology).


picliang Liang Dai

NativeX, University of California Santa Cruz

Liang Dai is data scientist at NativeX, a leading ad technology company for mobile games. He works on large scale data mining projects in distributed platform, e.g. AWS, Hadoop, Spark, etc. He focuses on end to end data modeling pipeline: including preprocessing raw data, designing behavior and non-behavior features, selecting features based on experimental results, building predictive models and deploying models in production to handle large volume of ads placement requests. Liang is also pursuing Ph.D. in Technology Information and Management department, UC Santa Cruz. There he does research in data mining on digital marketing, including campaign evaluation, online experiment design, customer value improvement, etc. Liang received the B.S. and the M.S. from Information Science and Electronic Engineering department, Zhejiang University.

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